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Switch Bikes began from an intuition of BR bike research, a project and construction company engaged in the Bicycle and Motorbike sector, whose desire was to move towards innovation and technology in the bicycle market. Technical choices like the integrated bottom bracket (already developed for products like Red code and Dart), carbon dropouts integrated in the rear stays, integrated seat post (commonly used today) and other ideas that were not standardized had to be kept aside due to initial skepticism. At that point it was the time to develop a new brand that could express itself freely without market conditioning.

Today we can see famous companies who took the same direction we have taken may years ago with technical decisions like the fork with taperered stem (developed by us for the Ridley Damocles which was put together by us), bottom brackets with bearings mounted directly in the frame (removing all threaded parts), chain stays with incorporated carbon dropouts and others which ave become of common use.

A philosophy that has guided us and drives us in producing our products which are trend setting bikes. New projects are under the responsibility of Giancarlo Biondi, who is involved in constantly researching new construction technologies and technical improvements. After his work, product production is passed on to leading companies who supply and produce the best materials and finished products and who are constantly quality monitored. In 2007 an agreement was taken up with Action Frame, a Maltese company who not only produces but also paints the frames. This company has produced carbon frames for over 8 years now, and has produced many of the best frames in worldwide competitions:(Ridley, MBK, Stoecklim, ControlTech).

A highly competent and motivated work group is rounded off by the introduction of Patxi Vila, who has assumed a very important role, that of bike testing and fine tuning by running actual tests on the road.

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